Experiential Design For The Tik-Tok Generation / by Paul Li

Original photo by Thought Catalog on Unsplash

Original photo by Thought Catalog on Unsplash

Since its creation in 2016, TikTok has become the fastest-growing social media application with 1.65 billion downloads. With a tagline of “Real People. Real Videos,” TikTok is on a mission to inspire creativity and bring joy through short-form mobile videos. Of no surprise, the user demographics show that Generation Z – also called Zoomers – are the target for TikTok’s viral video challenges. Today’s design world has already taken on influences from other social platforms, like Instagram, so how do we see design evolving for this new generation of TikTok users? 

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